Inside The Industry: How to Build a Brand in Fashion | The Business of Fashion x Topshop

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Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden at the Barbican in London to discuss the changing nature of branding in media, retail and publicity. Get your complimentary BoF Professional membership here ►► BoF Education, Fashion’s Platform for Online Learning:

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The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com


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18 Comments
  1. Ntk Ntuthuko says

    I am about to blow

  2. kerry A says

    Inspirational ladies rolemodels in many ways on branding, digital marketing, careers & new creative ideas most of all women on leading in different types of businesses many thnx for sharing your experiences ?

  3. Michail Sykianakis says

    WTF. This has little to do with fashion branding and more to do about 3 people ranting about their own careers. And please dont tell me that the branding advice was hidden in there.

  4. kaalmansur says

    how in all seven kingdoms can you introduce the colored person last before two blondes and then with that introduction??? meh.

  5. T Gibb says

    this didnt age well

  6. Matt Hotel Paradise says

    Great talk ! many notess taken. Thanks!

  7. London Talent says

    Find the questions at the end the of the video most useful!!

  8. FASHION INSIDERS & CO says

    A nice talk for people wanting to understand the working of fashion brands.

  9. khydal says

    Wow, imagine if someone made a derogatory comment about the beliefs of the Muslim or LGBT community during this talk there would be uproar and outrage! Why was the mocking of the beliefs of the Christian community from Leila acceptable? Her comment was definitely uncalled for. So amazing that even in a supposed 'Christian' country, the belief's of the Christian community are belittled and ridiculed.

  10. jvnice says

    loved this!

  11. alexandria nguyen says

    Good video… inspiring… checkout & like our channel: Family Reunion-Korean BBQ

  12. TheBlackInvestor says

    aesthetic wise. . . . he should be sittin in the middle.

  13. cmetube says

    Elitests out of touch with the times

  14. anniechyrful says

    love this talk! I would love to come to these talks one day.

  15. Isabella Liu says

    Digital marketing

  16. paul Hampton says

    you will see

  17. BEYOND UNIQUE CHANNEL( BUC CREW TV ) says

    The fashion designer who went from an intern illustrating at two clothing brands to recently starting his own label, truly enjoy watching these panels @bof twitter @buccrewcanvas

  18. maison marson says

    where exactly was this panel discussion held?

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